Search engine optimisation or dental SEO is essential for the success of your dental website. Most patients will search for your dental practice or try to find out about addressing their dental needs through Google. Each time, Google presents them with a search results list and by making sure that your website is optimised for Google, you will be able to rank highly on the results lists for dental searches in your area.
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Google uses hundreds of different algorithms to rank websites for each of its searches. You need to speak to an award-winning, digital dental marketing team to find out how you can make sure that your website is optimised for Google and to help you achieve a top position on the search results lists. Your dental marketing team will audit your existing website or they can create a brand-new website for you. SEO techniques are implemented throughout the website and they are designed to help Google search, crawl and index the pages of your website quickly and efficiently. This is so that when a patient is searching for a dental practice or types a dental term into the search bar in your geographical vicinity, Google can present your website for the patient to browse.
How to implement technical SEO
There are different types of dental SEO. Technical SEO is concerned with the technical aspects of your website. For this you need a specialist website design team to make sure that your website is working correctly and successfully at all times and that it is able to provide good user experience and is accessible for all. The website should be easy to navigate. There should be a clear contents section and all links should be working correctly at all times, so that patients are able to find the information that they are looking for.
A very important factor in technical SEO is how fast your pages load. If it takes more than a few seconds to load any of your pages then there is a significant chance that your website visitor will become bored or distracted and look elsewhere. A specialist team will be able to compress your pages for you, making sure that all pages load dynamically whether they are being accessed on a desktop, laptop, tablet or mobile phone. It is vital that your website is accessible through all smart phones as this is the most common method of carrying out local searches across the world. Speak to your digital marketing team about mobile phone optimisation for your website.
Other factors such as the structure of the website itself or your website architecture is also very important in making sure that Google is able to crawl and index your pages easily and understand what your website has to offer. In summary your website should work well and be dynamic and easy to use by everyone. Technical SEO makes sure that your website is providing a good user experience, but it is also easy to crawl by Google. It helps Google understand what your website has to offer and directs quality website traffic to you, which you can then convert into patients at your dental practice.
Speak to your digital dental marketing team today to find out more.